Legacy of A Legend

Don't Count The Days, Make The Days Count.


Muhammad Ali is responsible for some of the most legendary moments in the ring. His incomparable work ethic, revolutionary techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. The Muhammad Ali Perfume aims to be a leading celebrity perfume. It’s a tribute to the boxing legend who is widely regarded as one of the most significant and celebrated sports figures of the 20th century, in political, religious, sports, and fashion segments. It will be because its seven fragrances reflect the heights and the depths of the male personality.

Make The
Days Count

Muhammad Ali devoted his life to helping promote world peace, civil rights, cross-cultural understanding, interfaith relations, humanitarianism, hunger relief, and the commonality of basic human values. His work as an ambassador for peace began in 1985, when he flew to Lebanon to secure the release of four hostages. Ali also has made goodwill missions to Afghanistan and North Korea; delivered over $1 million in medical aid to Cuba; traveled to Iraq to secure the release of 15 United States hostages during the first Gulf War; and journeyed to South Africa to meet Nelson Mandela upon his release from prison.

Why 7

The Muhammad Ali Perfume is a collection of seven exclusive fragrances under 2 collection names “Legend” and “Legacy”. Each collection has different scents named “Rounds”. The number 7 has been inspired by Muhammad Ali’s career: on February 25th 1964 he defeated Sonny Liston, by KO in the seventh round for his first title of World Heavyweight Champion, he holds seven wins over seven other Hall of Fame inductees, and most of his victories happened in the seventh round.

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Legend. Reborn.

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